Insights
Practical articles on building sports betting platforms, affiliate sites, prediction markets, and AI products. From someone who's actually built them.
How to Build a Sportsbook Platform
A practical guide to building a sportsbook from architecture to launch, covering odds, risk, and regulatory considerations.
How Betting Affiliate Sites Make Money
The business models behind betting affiliates: CPA, revenue share, hybrid deals, and building sustainable affiliate businesses.
Best Sports Data APIs for Developers
A comparison of sports data providers for developers building betting, fantasy, and analytics platforms.
How to Build a Prediction Market Platform
Technical and product considerations for building prediction market platforms like Polymarket or Kalshi.
SEO Strategy for Betting Websites
How betting sites rank: content strategy, technical SEO, and link building for iGaming platforms.
White Label vs Custom Sportsbook: Which to Choose
Comparing build vs buy decisions for sportsbook platforms: costs, timelines, and trade-offs.
How Much Does It Cost to Build a Betting Platform
Real cost breakdowns for building betting platforms: MVP to enterprise, with technology and team considerations.
How to Build an AI Tipster
Building AI betting models: data sources, model approaches, backtesting, and deployment for sports predictions.
Sports Data Platform Architecture
Designing scalable sports data systems: ingestion, processing, storage, and real-time delivery patterns.